
The Hei Tiki is one of the most recognised forms of pounamu (New Zealand greenstone) carving. It is a traditional pendant worn around the neck, deeply connected to Māori culture, ancestry, and identity. Other well-known pounamu designs include the Hei Matau (fish hook), often associated with strength and safe travel, the Koru, which represents growth and new beginnings, and the Toki, a symbol of leadership and strength.
The meaning of the Hei Tiki is not single or fixed. Instead, it carries multiple layers of interpretation, including connections to ancestors (tūpuna), fertility, protection, and spiritual life force (mana and wairua). Because of this, the Hei Tiki is considered a taonga (treasured object) and is often passed down through generations as an heirloom.

The word “hei” means “to wear around the neck,” while “tiki” is a Polynesian term referring to a carved human-like figure. Together, Hei Tiki refers to a pendant worn close to the heart.
Hei Tiki have been carved and worn in Aotearoa (New Zealand) for many centuries, traditionally from pounamu (nephrite jade or greenstone) found in the South Island.
Early forms of Hei Tiki likely developed during the later period of Māori settlement in Aotearoa, evolving into highly valued personal and ancestral objects. They were not mass-produced items, but hand-carved taonga, often taking a long time to complete due to the hardness of pounamu.
Over time, Hei Tiki became closely associated with tribal identity, lineage, and status, often belonging to high-ranking individuals or families.
There is no single agreed meaning, but several widely accepted interpretations exist in Māori tradition and scholarship.
One of the strongest meanings of the Hei Tiki is its role as a physical connection to ancestors.
Hei Tiki are often treated as living links to lineage, carrying the memory, presence, and spiritual essence of previous owners. They may be worn or held during times of mourning or important ceremonies to strengthen connection with the past.
In this sense, the Hei Tiki is not just an ornament — it is a repository of whakapapa (genealogy).
Another interpretation associates the Hei Tiki with fertility and childbirth.
Some traditions link it to Hine-te-iwaiwa, a female deity associated with childbirth and motherhood. In this context, Hei Tiki were sometimes given to women believed to need support in conceiving or protecting pregnancy.
Because of this association, the Hei Tiki is sometimes interpreted as a symbol of life creation and continuation of lineage.
Hei Tiki are also seen as protective objects that carry mana (spiritual authority and power).
Wearing or holding a Hei Tiki was believed to provide:
This protective role connects the Hei Tiki to wider Polynesian traditions where carved figures act as guardians of people and places.
The distinctive shape of the Hei Tiki — large head, bent posture, and stylised limbs — has led to interpretations that it represents a human embryo or early human form.
While not universally accepted, this interpretation reinforces the idea that Hei Tiki are connected to:
Historically, Hei Tiki were not decorative fashion items. They were deeply embedded in cultural and spiritual life.
Hei Tiki were often:
Because of this, they were considered to carry the mana of all previous owners.
Hei Tiki were sometimes used during tangi (funeral rituals), where they could represent a deceased ancestor when the body was not present. In these contexts, they were treated as emotional and spiritual stand-ins for the dead.
Hei Tiki were also associated with:
Owning a Hei Tiki often signified deep connection to whakapapa and tribal history.
The physical form of the Hei Tiki is highly symbolic:
No two Hei Tiki are identical, reinforcing the idea that each one holds its own identity and history.
Today, Hei Tiki are widely recognised both within New Zealand and internationally. However, their meaning has often been simplified or commercialised in mass-produced versions.
For Māori communities, traditional Hei Tiki carved from pounamu remain:
There is also a growing emphasis on cultural respect and understanding of their true meaning, rather than treating them as generic “good luck charms.”
Pounamu Resources
Explore authentic greenstone carvers, galleries and shops across New Zealand.
The Hei Tiki is far more than a carved pendant. It is a powerful expression of whakapapa, identity, and spiritual continuity.
Its meaning cannot be reduced to a single definition. Instead, it represents a layered concept that includes:
As a form of pounamu, the Hei Tiki remains one of the most significant and meaningful taonga in Māori culture, carrying stories that connect the past, present, and future.
The Hei Tiki is a traditional pounamu (greenstone) pendant in Māori culture that represents ancestry, human life, and spiritual connection. It is often associated with whakapapa (genealogy) and is believed to carry the mana (spiritual authority) of previous owners.
Yes, in some Māori traditions, the Hei Tiki is associated with fertility and childbirth. It is sometimes linked to Hine-te-iwaiwa, a deity connected to women, childbirth, and family. Because of this, Hei Tiki have historically been gifted in contexts relating to family and continuation of lineage.
Traditional Hei Tiki are carved from pounamu (New Zealand greenstone or nephrite jade). Pounamu is highly valued in Māori culture for its beauty, strength, and spiritual significance. Each piece is unique and shaped over time through expert carving
The Hei Tiki is important because it represents:
It is considered a taonga (treasured object) and is often passed down through generations.
Hei Tiki can be worn today by many people, but it is important to understand and respect its cultural meaning and significance. For Māori, it is a deeply spiritual taonga, not just a piece of jewellery. Wearing it with respect for its origins is considered important.
The Hei Tiki is unique because it represents human form and ancestry, while other pounamu designs have different meanings, such as:
Hei Tiki is more closely connected to identity, lineage, and human life.
The human-like shape of the Hei Tiki is believed to represent ancestors, early human life, or the continuation of lineage. Its form is symbolic rather than realistic, reflecting spiritual and cultural meanings rather than literal human anatomy.